The annual Cape Wine Auction (CWA), sponsored by Nedbank Private Wealth, has set a local philanthropic precedent as the wine industry unites to raise funds to benefit education in the South African winelands. In February it raised more than R22 million for its chosen charities.
The Cape Wine Auction trustees have instituted a new model of distribution for the proceeds with greater collaboration amongst the organisations who receive assistance. The workshop included all 27 beneficiaries who shared their experiences.
The conference included a conversation with DeMorgenzon’s Wendy Appelbaum, who also serves as chairperson of Cape Wine Auction Trust. The talk was facilitated by Noxolo Hlongwane, who is responsible for developing Nedbank Private Wealth’s philanthropy offering and strategy.
Said Appelbaum: “We all know that education can change a child’s life but it has to be holistic. It is not one intervention but a combination that is required. A child who is hungry or traumatised cannot reach his or her potential. We don’t have all the answers, we collaborate to see what works best but we are making a difference.”
She praised all those working at the organisations who receive funding: “Raising money is the easy part. It is the people on the ground who really have to be commended.”
The 2018 Cape Wine Auction takes place on February 9 and 10 at Tokara Wine & Olive Farm and Rustenberg Wine Estate.
