Tourism Marketing
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Marketing
Israeli Outbound Market to Africa Growth
Increased interest by Israelis for travel to Africa & The Indian Ocean Islands is making this market an attractive proposition for…
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Trade News
Tencent To Help Boost Chinese Tourism To South Africa
SHENZHEN, China, 22 October 2019 – South Africa’s Minister of Tourism, Mmamoloko Kubayi-Ngubane witnessed the signing of a strategic co-operation…
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Marketing
Growth Forecasts for Luxury Tourism Market
Luxury Tourism – the travel industry niche sector designed to satisfy the lavish travel expectations of high net worth individuals…
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Marketing
The Evolution of Souvenirs
Souvenirs are a multi-million dollar business and have always formed a crucial part of the travel experience. Holiday Inn has…
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Marketing
Advertising Strategies For Tourism Businesses
The tourism industry isn’t what it used to be. Walk-in travel agencies used to be the main outlet for people…
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Marketing
Protecting the Female Traveller
Since the inception of modern tourism, women have played a significant role in the development of the world’s largest composite…
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Marketing
The Hidden Power of Ritual in Tourism
The priceless power of rituals in travel experiences must be taken into account in marketing. By Anita Mendiratta. Walking down the…
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Marketing Platforms for Safari Businesses
With thousands of safari lodges located in national and private game reserves spread across Africa, inbound safari travel specialists are…
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Marketing
‘Expatria’ – a potential Tourism Source Market?
If ‘Expatria’ – an imaginary nation of expatriates/immigrants – were a nation, it would be the fifth most populous on…
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Seven Tips to Improve your B2B Marketing
– Part 2 – In the June edition of Tourism Tattler, I wrote Part One of a three-part series that…
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Tourism Challenges – Part 2
Last month, Dr. Peter Tarlow explored some of the challenges that lie ahead for the world of tourism in 2015. …
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How To Create Brand Ambassadors
A strong brand is important to every organisation – especially tourism. Simply put, your brand is your promise to your…
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Destination Marketing: The Quest for Funds
Tourism marketing, be it in support of destinations, attractions, airlines, airports, hotels, resorts or events, has become a very expensive…
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Hospitality
South Africa’s Welcome Challenge
It’s the little things we do that make a big difference. “Even in the middle of the bush, making sure…
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Marketing
SATSA Market Intelligence Report
This month’s Market Intelligence Report from SATSA has been extracted from data available as at 26 August 2013, by Martin…
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