marketing
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Marketing
Social Media Marketing – Part 2
In part two of this series, TourismTattler asks some pertinent questions that should be answered before embarking on a social media…
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Marketing
How to Attract Tourists through Storytelling
Cape Town, South Africa – A powerful message about the power of storytelling to attract tourists emerged during trends presentations…
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Trade News
Aussie takes a Unique Approach to Sell her Pet Resort Business
Finding the right buyer to sell an established business to takes time. And time is one thing that Australian entrepreneur,…
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Marketing
Tourvest Ploughs Millions Into Indaba 2019
Tourvest is investing R5-million into Africa’s Travel Indaba exhibition this year and will bring around 120 staff members to the…
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How NOT to handle a Social Media Complaint
Some life lessons, no matter how painful, are too valuable not to recount. A rather amazing exchange between a disgruntled…
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Marketing
Predictions for Native Advertising
Native Advertising definition: Paid content that matches a publication’s editorial standards while meeting the audience’s expectations. Facebook and Twitter fail…
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Marketing
8 Tactics For Sales Lead Generation
Do you know who your target customers are? Then it is time to turn visitors into customers with these 8…
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Marketing
Partnership to Redefine Brand South Africa
Brand South Africa, the official custodian of South Africa’s nation brand, has partnered with Business Leadership South Africa and SA…
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Marketing
How Online Business Directories Benefit Tourism
Marketers of tourism destinations and tourism business services often ignore the power of online business directories. Here are 8 good…
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How To Start And Market A Travel Business Cost Effectively
Starting a travel business from scratch can take years before it becomes profitable. Besides the set-up costs, such as company…
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Marketing
How African businesses can benefit from social media
As the fastest growing continent from a technological development standpoint, African businesses can look forward to many successful decades to…
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Marketing
African Megacities To Lead Population Growth
Africas’ megacities will lead global population growth between 2017 to 2030, reflecting their potential for hospitality and tourism development as…
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Business & Finance
Effective Sales Secrets For Small Businesses
Selling is the lifeblood of any business but the impact of low sales volumes on Small to Micro Enterprises (SMEs)…
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Marketing
The Value of Social Influencer Campaigns
As a marketing tool aimed at increasing awareness and interest in travel to destinations, social influencer marketing campaigns are a…
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Trade News
Tourism Marketing Trends to Tap into in 2018
The competitive nature of the tourism industry – coupled with consumers’ constantly changing expectations – has meant that keeping tabs…
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St. Regis Appoints New Marketing Director
Qatar, Doha: September 21, 2017 – The St. Regis Doha has announced the appointment of Rebecca Platt as Director of…
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Tourism Authority of Thailand Launches 2018 Marketing Plan
The Tourism Authority of Thailand (TAT) recently held the annual 2018 TAT Action Plan meeting, which covers both international and…
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Email Marketing 101 for Tourism Business
All You Need to Know About Email Marketing for a Tourism Business. Email Marketing is one of the best advertising sales…
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Hospitality
Hotel Study: Plans for Attracting Guests
Improving guest experience through technology spurs 74% of hotels and resorts to implement location-based technologies to tailor services. By Jeff…
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Marketing
Tourism & Migration
Around the world, immigration and refugees are a hot topic. Europe is locked in a debate as to how to…
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Trade News
New Platform to Disrupt Local Travel Market
A new platform being developed by niche inbound travel specialists Go2Africa is set to disrupt the local travel industry in…
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Marketing
How Tourism Can Lead To Rural Regeneration
Creative packaging and marketing of rural tourism attractions can lead to job creation and rural regeneration, writes Prof. Melville Saayman.…
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Marketing
Branding Africa
Recently the United Nations World Tourism Organisation (UNWTO) Regional Conference on Enhancing Brand Africa and Fostering Tourism Development was hosted…
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7 Tips to Improve your B2B Marketing
– Part 1 – There are literally hundreds of articles about how hotels can improve their marketing to potential guests,…
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Marketing
4 Myths Related to Guest Feedback
Here are four common myths that hoteliers believe about guest feedback and online reputation management, and the truth associated with…
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Business & Finance
Tourism Support Center Launched
The business of tourism has become a fiercely competitive global cyber-market. To many, this cyber-market is as confusing to the…
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Trade News
Marketing lifeline for SMMEs in tourism sector
Social media guru, educator and founder of the Ogilvy Digital Marketing Academy, Dave Duarte, will throw a lifeline to small…
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