Reed Travel Exhibitions (RTE), the leading provider of events in the global travel and tourism industry, is delighted to announce the launch of World Travel Market Africa – as part of the new Africa Travel Week.
Africa Travel Week will take place in Cape Town South Africa, from 28 April – 3 May 2014 and sees WTM Africa co-locate alongside fellow Reed Travel Exhibitions’ events IBTM Africa and ILTM Africa.
WTM Africa is a two day event which will be held in Cape Town’s International Convention Centre (CTICC) on Friday 2 and Saturday 3 May 2014. It will be the leading B2B exhibition for Africa’s leisure travel industry, bringing the world to Africa and promoting Africa to the world.
WTM Africa will attract exhibitors from all categories of the leisure travel industry within sub-Sahara Africa as well as North African destinations, aligning itself with sister events; WTM, WTM Latin America, Arabian Travel Market and International French Travel Market Top Resa.
Africa’s tourism industry was 8.7% of the continent’s GDP in 2011 at $164 billion, making it the fourth largest sector and employing 19 million people (8% of total jobs), according to research by World Travel and Tourism Council.
The WTTC predicts growth of 4.8% over the next 10 years, growing at practically the same rate as the overall African economy and making it the fourth fastest growing sector in the continent.
WTM Africa follows on from the hugely successful launch event of WTM Latin America in Sao Paulo this April.
“Reed Travel Exhibitions (RTE) has been exploring opportunities in Africa for sometime and the success of our first launch event, ILTM Africa, has given us the platform to now introduce two more of our global industry brands to create Africa Travel Week and make it the leading global event for the continent’s travel industry,” said RTE Managing Director Richard Mortimore.
“WTM Africa gives the African inbound and outbound travel industry the perfect shop window to heighten its already growing profile in the global tourism industry.
“WTM Africa as part of Africa Travel Week will be the region’s leading global marketplace to conduct business, negotiate deals and sign the contracts.”
Africa Travel Week is supported by WESGRO (Western Cape Destination Marketing, Investment & Trade Promotion Agency) and the City of Cape Town is collaborating with Reed Travel Exhibitions to provide on the ground support as part of the event.
Dates for the events are;
ILTM Africa – 28th – 30th April
IBTM Africa – 28th – 30th April
WTM Africa – 2nd – 3rd May
About World Travel Market
World Travel Market, the leading global event for the travel industry, is the must-attend four-day business-to-business exhibition for the worldwide travel and tourism industry.
Almost 48,000 senior travel industry professionals, government ministers and international press, embark on ExCeL – London every November to network, negotiate and discover the latest industry opinion and trends at WTM.
WTM, now in its 34th year, is the event where the travel industry conducts and concludes its deals.
WTM 2012 generated £1,860 million of travel industry contracts, revealed independent research by Fusion Communications.
WTM is owned by the worldʼs leading events organiser Reed Exhibitions (RE), which organises a portfolio of other travel industry events including Arabian Travel Market and International Luxury Travel Market.
In 2012, RE held more than 460 events in 36 countries bringing together more than seven million people from around the world generating billions of dollars in business.
Reed Travel Exhibitions
Reed Travel Exhibitions (RTE) is the world’s leading provider of exhibitions in the travel and tourism industry. Its wide-ranging portfolio of events around the globe covers leisure travel, luxury travel, meetings, incentives and business travel, as well as golf, ski and spa travel.
The 19 events are; World Travel Market (WTM), World Travel Market Latin America (WTM Latin America), Arabian Travel Market (ATM), International French Travel Market Top Resa (IFTM), International Golf Travel Market (IGTM), International Ski Travel Market (ISTM), International Luxury Travel Market (ILTM), International Luxury Travel Market Asia (ILTM Asia), International Luxury Travel Market Americas (ILTM Americas), International Luxury Travel Market Africa (ILTM Africa), International Luxury Travel Market Japan (ILTM Japan), International Luxury Travel Market Spa (ILTM Spa), Asia-Pacific Incentives & Meetings Expo (AIME) (owned by Melbourne Convention + Visitors Bureau), Global Exhibition for Incentive, Business Travel, and Meetings (EIBTM), Gulf Incentive, Business Travel and Meetings (GIBTM), Americas Incentive, Business Travel and Meetings (AIBTM), China Incentive, Business Travel and Meetings (CIBTM), India Incentive, Business Travel and Meetings (IBTM India) and Business Travel Market.
September 2013 will see the launch of IBTM India in Mumbai, India, and another exciting launch in the ski travel sector, with International Ski Travel Market in March 2014. Furthermore, April 2014 will see the launch of Africa Travel Week, incorporating WTM Africa, ILTM Africa and IBTM Africa.
RTE is a business unit of Reed Exhibitions.
About Reed Exhibitions
Reed Exhibitions is the world’s leading events organizer, with over 500 events in 39 countries. In 2011 Reed brought together six million active event participants from around the world, generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East, Asia Pacific and Africa and organized by 33 fully staffed offices. Reed Exhibitions serves 44 industry sectors with trade and consumer events and is part of the Reed Elsevier Group plc, a world-leading publisher and information provider and a FTSE 100 company. www.reedexpo.com
