Brand South Africa Appoints APO Senegal

The African Press Organization (APO) has announced its appointment by Brand South Africa, the official marketing agency of South Africa, to provide media relations services across Africa and beyond.

Brand South Africa is the official marketing agency of South Africa, with a mandate to build the country’s brand reputation, in order to improve its global competitiveness.

APO will offer exclusive media relations services to implement Brand South Africa’s strategy using its excellent understanding of the Pan-African media landscape.

The scope of work includes press release distribution services and media monitoring in Africa, social media analytics, op-ed publications, online press conferences, and more.

“This contract reinforces the fact that APO is the media relations agency of reference for organisations with expanding footprints on the continent or operating across many regions. APO is well known for its standards of quality of services in a challenging, growing emerging market. We have the longstanding experience in understanding each African country’s requirements in managing media relations projects. The fact that our journalist subscribers continue to increase by double digits every year clearly indicates that African nations need to communicate more,” says Nicolas Pompigne-Mognard, Founder and CEO of APO (African Press Organization).

APO’s clients include some of the world’s top companies, PR agencies, institutions and organisations, from DHL, to Standard Bank, to Western Union, Etihad Airways, the African Development Bank, the Federal Ministry of Finance of Nigeria, Orange, Philips, Coca-Cola, and also The World Bank, to name a few.

It offers a complete range of services, including press release distribution and monitoring, online press conferences, interactive webcasts, media interactions, strategic advice, public diplomacy, government relations, TV production and distribution, media buying, Twitter Q&A sessions, social media analytics, surveys, and events promotion.

APO is the creator of Africa Wire®, the newswire service for press release distribution and monitoring in Africa. This reaches over 50,000 media outlets, bloggers and social networks, and redistributes content to more than 50 African websites, as well as to Bloomberg Terminal, Thomson Reuters, Lexis Nexis, Dow Jones Factiva, 250 million mobile subscribers in 30 countries, and more.

APO Africa Wire® has a potential reach of 600 million and guarantees the most efficient media influence in Africa; in turn, this is how APO’s clients can directly target audiences in all corners of the continent and the world.

APO is the NASDAQ GlobeNewswire Authorized Agency for Africa offering unique access to 1.5 million financial and trade media outlets in North America, Europe, Asia and the Middle East.