Marketing
News, views, and reviews on tourism marketing issues with particular relevance to the global travel trade.
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Social Media Marketing – Part 2
In part two of this series, TourismTattler asks some pertinent questions that should be answered before embarking on a social media…
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Why Content Marketing Will Remain King in 2020
For travel destinations and tourism products, digital content will remain king in 2020 and beyond, with lead generation acing the deck of…
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Israeli Outbound Market to Africa Growth
Increased interest by Israelis for travel to Africa & The Indian Ocean Islands is making this market an attractive proposition for…
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South Africa’s Tourism Business Performance Sees Further Decline
South Africa’s tourism industry woes continue as the Tourism Business Index (TBI) shows a bleak picture of the outlook for…
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Growth Forecasts for Luxury Tourism Market
Luxury Tourism – the travel industry niche sector designed to satisfy the lavish travel expectations of high net worth individuals…
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10 Tips to get Tourism PR Published
As a publisher of content aimed at travellers and the tourism trade, my email inbox is flooded with press releases…
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How to Attract Tourists through Storytelling
Cape Town, South Africa – A powerful message about the power of storytelling to attract tourists emerged during trends presentations…
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The Difference Between MICE and Business Tourism
The difference between the term MICE (Meetings, Incentives, Conferences, Exhibitions) and Business Tourism is the focus. By Helen Brewer. MICE…
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How to Increase Digital Visibility at Zero Cost
Top digital strategist to show Wine & Food Conference delegates how to up their communication game at zero cost Wineries…
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The Evolution of Souvenirs
Souvenirs are a multi-million dollar business and have always formed a crucial part of the travel experience. Holiday Inn has…
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How To Design Homepage Takeover Skins
Leveraging brand exposure by maximising visibility when booking online advertising space should be a top priority for digital savvy marketers.…
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Marketing Strategies to Attract Millennials
Millennials are a niche tourism market that many Destination Marketing Organisations (DMOs) have been targeting over the past half a…
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Tourvest Ploughs Millions Into Indaba 2019
Tourvest is investing R5-million into Africa’s Travel Indaba exhibition this year and will bring around 120 staff members to the…
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Spreading South Africa’s Good News
Spreading South Africa’s good news is at the heart of SA INC., a new 20-part series set to air on local…
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How NOT to handle a Social Media Complaint
Some life lessons, no matter how painful, are too valuable not to recount. A rather amazing exchange between a disgruntled…
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Advertising Strategies For Tourism Businesses
The tourism industry isn’t what it used to be. Walk-in travel agencies used to be the main outlet for people…
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Predictions for Native Advertising
Native Advertising definition: Paid content that matches a publication’s editorial standards while meeting the audience’s expectations. Facebook and Twitter fail…
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8 Tactics For Sales Lead Generation
Do you know who your target customers are? Then it is time to turn visitors into customers with these 8…
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How To Deliver Good Customer Service On The Go
Whether your business provides tourism transport, like an airport shuttle service, or a mobile business like campervan tours, delivering excellent…
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Partnership to Redefine Brand South Africa
Brand South Africa, the official custodian of South Africa’s nation brand, has partnered with Business Leadership South Africa and SA…
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Positive Future for Botswana Tourism
According to the latest World Travel & Tourism Council (WTTC) Economic Impact report for Botswana, positive growth is expected for…
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How Online Business Directories Benefit Tourism
Marketers of tourism destinations and tourism business services often ignore the power of online business directories. Here are 8 good…
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New Report on Health Tourism Launched
Madrid, Spain, 27 December 2018 – The World Tourism Organization (UNWTO), together with the European Travel Commission (ETC) have launched…
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5 SPA Trends for 2019
The most exciting 2019 SPA trends are good news for nature and lovers In recent years, the wellness industry has…
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How To Start And Market A Travel Business Cost Effectively
Starting a travel business from scratch can take years before it becomes profitable. Besides the set-up costs, such as company…
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How African businesses can benefit from social media
As the fastest growing continent from a technological development standpoint, African businesses can look forward to many successful decades to…
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African Megacities To Lead Population Growth
Africas’ megacities will lead global population growth between 2017 to 2030, reflecting their potential for hospitality and tourism development as…
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5 Things to Look for When Hiring a Custom Writer
As a small business entrepreneur, there are many things you have to do to market your business and keep it top-of-mind.…
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The Value of Social Influencer Campaigns
As a marketing tool aimed at increasing awareness and interest in travel to destinations, social influencer marketing campaigns are a…
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Tourism Growth Opportunities for Port Elizabeth
PORT ELIZABETH, 07 August 2018 – With just 21 days to go before the city hosts a major global event that can…
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Is South Africa Ready For ‘Smart’ Hotel Rooms?
There’s a race on internationally among big hotel groups to unveil smart hotels that feature rooms equipped with the Internet…
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Cape Town: A Sustainable Tourism Destination
CAPE TOWN, 17 July 2018 – Despite the heavy rains and Western Cape dams filling up considerably, the risk of a…
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How to Personalise Hospitality Experiences
South Africa – June 2018: In the current competitive environment, the tourism and hospitality industry is in constant search for new…
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Consumer Travel Trends for 2018
Want to know which holiday trends are proving popular with travellers in 2018? It’s always interesting to observe patterns in…
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Knysna Tourism Launches #SpiritofKnysna Campaign
One year after the Knysna fires of 7 June, Knysna Tourism has launched its new destination marketing campaign, #SpiritofKnysna, with…
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Africa Set to Become the Next Big iGaming Marketplace
There are several reasons why the iGaming industry has set its sights on conquering Africa. It almost certainly has something…
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Millennials Reshape Luxury Travel Through Innovation
With the ever-growing influence of Millennials on the hotel industry, luxury hotel groups have started to consider them as the…
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10 Content Marketing Trends in Southern Africa
Inbound tourism & hospitality marketing is becoming increasingly important in the digital era. With a plethora of websites, blogs and…
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Protecting the Female Traveller
Since the inception of modern tourism, women have played a significant role in the development of the world’s largest composite…
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The Hidden Power of Ritual in Tourism
The priceless power of rituals in travel experiences must be taken into account in marketing. By Anita Mendiratta. Walking down the…
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Email Marketing 101 for Tourism Business
All You Need to Know About Email Marketing for a Tourism Business. Email Marketing is one of the best advertising sales…
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Promoting Domestic Tourism in South Africa
Through their support of Fikile Hlatshwayo’s book ‘Blacks Do Caravan’, South African Tourism aims to inspire families to travel. The…
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Which is Best for Start-Ups: PR or Advertising?
There’s a misconception held by many business owners that public relations (PR) and advertising are completely interchangeable (in terms of…
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Who is the South African Millennial?
Are today’s travellers really that different from their parents? What do we really know about the South African millennial traveller?…
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Preferences of Business Traveller Generations
Older, experienced business travellers expect to be treated like VIPs when they travel and leave the handling of their travel…
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Hotel Technology Trends Infographic
About the Author: Mary Smith works on digital marketing for Ard na Sidhe Country House in Co. Kerry, Ireland.
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6 Steps to Native Advertising Success
It’s not about the number, the exposure or even the CTR. Follow these 6 steps if you want native advertising…
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The Importance Of Online Reviews
Many tourists use online reviews to help them figure out where to stay, where to eat, or what to do while in town. This…
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Marketing Platforms for Safari Businesses
With thousands of safari lodges located in national and private game reserves spread across Africa, inbound safari travel specialists are…
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Looking to China for SA Inbound Tourists
Billions of rands are being invested into South Africa by Chinese corporations, trade delegations are coming and going on official…
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Mapping South Africa’s Trails
Cape Town based travel company Drive South Africa has partnered with Google through the Google Street View camera loan program…
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Adventure Tourism Rankings
The 2015 ATDI Report shows that many countries are recognising and prioritising adventure tourism, by benchmarking resources and policy against…
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SA Hotel Groups Lag Behind Global Peers
South African hotel groups continue to lag behind their global peers in adopting technology to meet increasingly sophisticated customer demands. …
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Tourism & Migration
Around the world, immigration and refugees are a hot topic. Europe is locked in a debate as to how to…
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Food in Tourism Marketing
By Dr. Peter E. Tarlow There is little doubt that food is a major part of the tourism experience. Because…
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TripAdvisor at 16, The Facts
TripAdvisor is no stranger to the travel trade but did you know that it started life above a tiny pizza…
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Hotel Trends For 2016
In this latest infographic, Africa and the Middle East are shown to be the most expensive regions for hotel rates…
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Being Positive When Your Colleagues Are Negative
Somehow no matter how much we may try to make December a happy month, there are always some people who…
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How Tourism Can Lead To Rural Regeneration
Creative packaging and marketing of rural tourism attractions can lead to job creation and rural regeneration, writes Prof. Melville Saayman.…
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8 Changing Trends in Leisure Tourism
Image: Oceana Beach and Wildlife Reserve, South Africa courtesy of Mantis Group What are the latest trends in work time…
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Branding Africa
Recently the United Nations World Tourism Organisation (UNWTO) Regional Conference on Enhancing Brand Africa and Fostering Tourism Development was hosted…
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Adventure Tourism Growth
The latest edition of UNWTO‘s ‘Global Report on Adventure Tourism’ cites Visa Facilitation as one of the most important areas…
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Getting Started with Social Media
The social media bubble is expanding fast, with more interactive platforms coming online by the day. In this article, Tyne…
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Language: USP or Barrier?
In the hospitality and tourism industry we all try to push our unique selling points (USP’s) and differentiate our products…
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‘Expatria’ – a potential Tourism Source Market?
If ‘Expatria’ – an imaginary nation of expatriates/immigrants – were a nation, it would be the fifth most populous on…
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Seven Tips to Improve your B2B Marketing
– Part 2 – In the June edition of Tourism Tattler, I wrote Part One of a three-part series that…
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7 Tips to Improve your B2B Marketing
– Part 1 – There are literally hundreds of articles about how hotels can improve their marketing to potential guests,…
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Franchising: Preferred for Hotel Expansion
Over half of the world’s hotels are now branded properties, with franchising being the operating model of choice for most…
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4 Myths Related to Guest Feedback
Here are four common myths that hoteliers believe about guest feedback and online reputation management, and the truth associated with…
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Pros & Cons of Booking Restrictions
In this article Jean Francois Mourier outlines the most common hotel booking restrictions and when they are and aren’t useful…
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Dispelling Negativity in Destination Marketing
Life would be so simple if consumers of travel followed a logical decision making process, with an abundance of time…
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10 Digital Tips for Travel Consultants
In this article, digital marketing specialist Priya Unger shares insights into what digital marketing is, how it works and what…
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10 Tech Trends in SA travel
There are over 1,000 independent travel consultants (ITCs) in South Africa, and this number will grow significantly in coming years.…
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Trends to Boost Hotel Marketing
At the beginning of every year, many experts offer their list of industry forecasts for the year ahead. In the…
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Tourism Challenges – Part 2
Last month, Dr. Peter Tarlow explored some of the challenges that lie ahead for the world of tourism in 2015. …
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Tourism Challenges in the New Year
In part one of a two part series, Dr. Peter Tarlow looks at issues that are likely to challenge the…
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4 Reasons to Use Online Marketing in the Tourism Industry
Tourism is an industry that, above all, serves people. The world is changing, and people are changing with it; the…
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How To Create Brand Ambassadors
A strong brand is important to every organisation – especially tourism. Simply put, your brand is your promise to your…
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Travel Trade Shows
How to attract the best of them. Trade shows have long been seen as an important marketing tool for a…
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Social Media Posting – Best Practices
Social media has its own unwritten rules of composition and content. Here are the best practices that work for Guy…
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What do Tourists Want?
A TripAdvisor survey reveals the hotel amenities travelers can and can’t do without. TripAdvisor®, the world’s largest travel site, announced…
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Destination Marketing: The Quest for Funds
Tourism marketing, be it in support of destinations, attractions, airlines, airports, hotels, resorts or events, has become a very expensive…
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SATSA Market Intelligence Report
This month’s Market Intelligence Report from SATSA has been extracted from data available as at 27 September 2013, by Martin Jansen…
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Directory Listings increase SEO
One of the main benefits of listing in a trade directory is highly quality back links. All search engines consider the number…
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Mobile Marketing Explosion
Mobile marketing is exploding as consumers increasingly use their smart phones and mobile devices to travel, shop and spend. Current…
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SATSA Market Intelligence Report
This month’s Market Intelligence Report from SATSA has been extracted from data available as at 26 August 2013, by Martin…
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Q2 Tourism Business Index
According to results of the TBCSA FNB Tourism Business Index (TBI) for the second quarter of 2013, it’s business as…
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SATSA Market Intelligence Report
This month’s Market Intelligence Report from SATSA has been extracted from data available as at 25 July 2013, by Martin…
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SATSA Market Intelligence Report
This month’s Market Intelligence Report from SATSA has been extracted from data available as at 30 May 2013, by Martin Jansen van Vuuren of Grant…
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SATSA Market Intelligence Report
This month’s Market Intelligence Report from SATSA has been extracted from data available as at 30 May 2013, by Martin Jansen van Vuuren of Grant…
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Giving by Gifting
Hand crafted gifts provide the safari industry with a way to give back to the African communities in need who…
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SATSA Market Intelligence Report
This month’s Market Intelligence Report from SATSA has been extracted from data available as at 24 April 2013, by Martin…
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SATSA Market Intelligence Report
The Southern Africa Tourism Services Association’s Market Intelligence Report is compiled monthly by Martin Jansen van Vuuren courtesy of Grant…
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German inbound tourism set to grow
According to the Department of Tourism, Tourist arrivals to South Africa increased 10.4% between January and October last year compared…
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Market Intelligence Report
The information below was extracted from available data as at 25 February 2013, writes Martin Jansen van Vuuren. ARRIVALS The…
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Market Intelligence Report
The information below was extracted from available data as at 21 January 2013, writes Martin Jansen van Vuuren. ARRIVALS The…
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Knowledge Sharing
Flemish experts shared their knowledge with key staff members from RETOSA Member States when they gathered to learn competencies aimed…
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